New Org on the Block: APTech Sets Off to Align The Industry

Recorded LIVE from the launch event for The Association for Print Technologies (formerly NPES), Thayer Long explains the mission to serve the entire Graphic Communications Value Chain from manufacturer to maker, research and resources that will be made available to all, and redefines the measurement of success for the org, their annual show PRINT (formally GRAPH EXPO), and the business of print.